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EMERGING TECHNOLOGY NBA

Fans are engaged with content through high-definition; video on demand, broadband, video games, and wireless devices:

• NBA is the first sports league to begin the process of innovative digital archiving of entire filmed history of NBA games with Silicon Graphics. (May 2005)
• Announced non-exclusive deals with video game makers EA, Take-Two, Sony Computer Entertainment America, Midway and Atari. (March 2005)
• NBA is the first North American sports league to provide video on phones in China through its new relationship in the region with Nokia.
• Launched first-ever mobile fantasy game in China with MTone Wireless.
• NBA Unwired is the most comprehensive professional sports wireless package includes: 
  
           NBA Game Video Highlights via Verizon Wireless' V CAST service and Nokia Phones 
           Innovative Wireless NBA Videogames from THQ Wireless and JAMDAT Mobile 
           NBA WAP Site (Wireless Application Protocol) 
           NBA player ringtones (ex. Earl Boykins) 
           NBA fantasy game, game tracker application and team wallpaper