Shawn "Jay-Z" Carter, Roc-A-Fella executive and the world's most famous rapper, along with Roc-A-Fella C.E.O., Damon Dash, launched Rocawear clothing company in 1999. According to Dash, the hip hop clothing line was created to be a reflection of his, as well as Jay-Z's, personal style of dress. The two partners and long term friends also said launching the Rocawear line was a way to give the Urban and Hip Hop culture communities something long desired.
Shawn Carter, born on December 4th, 1969 to the home of Gloria Carter, grew up in the Marcy Project Housing section of Brooklyn. Carter, who's worldly known as "Jay Z", built a career that boasted the latest European and urban fashions, newer brands, and flawless jewelry. Hip Hop culture immediately followed Jay-Z's career from his initial impact and mocked his style of dress in all genres of music culture.
Fashionably reasonable, rumors has it that Shawn Carter derived his name Jay-Z from the slang "jazzy". Peers used to think he dressed so fly before rap, that they wanted to give him a nickname related to the word, and then the spoof of the slang, "Jay Z" was born to title Shawn Carter's stage name.
Damon Dash, who's known as Dame, Mr Fresh To Def, the Ultimate Hustler, and other titles, was born in Harlem, NYC during the year 1975. Dame Dash is known for his marketing savvy that reminds you much of the "Harlem Hustle" many people in Hip Hop culture speak of. Endlessly promoting products that include Urban fashions and Hip Hop clothing in videos through consumer friendly techniques, Dame has definitely been behind the scenes putting work into Rocafella Records and Rocawear Clothing.
