Company History

CEO, Global Operations: Yosi Naftali & President Global Operations: Erez Eric Gavara

Israeli natives Yosi Naftali & Erez Gavara began as jewelers owning and operating stores, manufacturing and distributing jewelry for piercing, and creating a niche market for sexy, feminine, and sanitary regulated body jewelry. Their early success allowed them to branch out worldwide opening two factories in Asia. In 1999 GNJ Manufacturing, Inc. was incorporated in the USA.

Always ahead of the curve Yosi and Erez, identified the cellphone charm craze in Asia and in Europe. In hopes of expanding their business coupled with their background in jewelry they were able to repurpose Supreme Body Jewelry, now a subsidiary of GNJ Manufacturing for cell phones. Fashion By CellAllure™ charms are sold with instructions of how to thread the charm through the loop hole of any phone or to slide the URA - Universal Rubber Adaptor, included in the packaging onto any cell phone antenna.

An instant hit, including a collection of flashing, zipper, plush animals charms, and hand and neck straps, provided the opportunity to expand into jeweled applications- Fashion By CellAllure™ is CRYSTALLIZED™ WITH SWAROVSKI© In Addition GNJ began manufacturing jeweled stickers- called crystal clings- to add bling or customize the look of not only your cell phone or iPod but any wireless device. Other items included retractable clips, plain or jeweled faceplates and snap on to protect your cell phone, as well as trendy wallet styled pouches with mirror and credit card slots, kangaroo pouches to add to any of your handbags for easy access to your cell phone and any case for iPod-MP3, DVD, PDA and laptops manufactured today, desktop holders to rest your phone and plain or jeweled headphones for cell phones or iPod and chargers.

Today GNJ is headquartered in Miami Lakes, FL-USA with sales branches for Europe located in France, Latin America located in Mexico, manufacturing plants in Korea and China; exclusive agreements with distributors and agents to cover all territories, a growing portfolio of official license agreements with hot major brands and a progressive and creative group of employees establishing GNJ's presence and staying power in the future of the wireless industry.