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World market entrepreneurs, Yosi Naftali, CEO, and Erez Eric Gavara, President, Global Operations, have had to
mature in business very quickly. The two cut their teeth in the jewelry industry during the body-piercing craze of their
generation, (neither over the age of 32), and then crossed-over to the cell phone accessories market in 1999.
It was after seeing a trend in wireless accessories spring up in Asia and Europe - they had already sold jewelry, opened and managed their own stores and manufactured their own products in fashion accessories - when the two decided to test a new market. Gavara and Naftali re-purposed charms that were already in their inventory and wound-up carving a niche. |
